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General questions about Pickcel and digital signage. For hardware specifics, see Media Players & Hardware.

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What is digital signage?

Digital signage uses digital screens and technologies like LCD, LED, and projection to display content such as images, videos, streaming media, and information. It has three core elements:
  • Hardware: the physical parts such as screens, media players, smart TVs, and mounts.
  • Software: the content management system (CMS) and cloud storage that manage what’s on the screens.
  • Content: what’s shown, including images, videos, apps, social media, websites, and more.
You manage everything from anywhere using a desktop or laptop: log in to the CMS, add media, design a composition, and assign it to your screens.

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What is the Pickcel console?

The Pickcel console is the web app you use to publish content to your signage screens. It has several modules; four of them form the complete publishing cycle:

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How can digital signage benefit my business?

Digital signage helps businesses across many use cases. Explore Pickcel’s industry use cases, client case studies, and blog to see how organizations use it for growth.

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What are the basic requirements to run Pickcel?

For Pickcel Cloud digital signage: A media/signage player compatible with one of the following platforms: Android, Chrome OS, Amazon Fire TV Stick, Amazon Signage Stick, LG webOS, Samsung Tizen, or an in-built Android display. If using an Android, Chrome OS, Amazon Fire TV Stick, or Amazon Signage Stick player, you also need an external TV with an HDMI port. A laptop or desktop is required for scheduling. For on-premise Pickcel:
  • A server, virtual (VM) or physical, meeting these specifications:
    • Minimum 4-core CPU
    • 16 GB RAM (mandatory)
    • 1 TB storage (mandatory)
    • Ubuntu 16.04 server operating system
  • A media player (Android, Chrome OS, LG webOS, or an in-built Android display).
  • If using an Android or Chrome OS player, an external TV with an HDMI port.
  • A laptop or desktop for scheduling.
If you have any questions about these requirements, get in touch with our support or sales team for further clarification.

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How many screens can I connect to one Pickcel account?

There’s no limit. You can connect as many screens as you need to a single Pickcel account and manage them all from one centralized platform. This is especially useful for organizations with large screen networks across multiple locations. Contact us for details.

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How many displays can a single instance support?

Pickcel’s cloud infrastructure can accommodate an unlimited number of screens. If you need licenses for more than 250 digital signage screens, get in touch with us to discuss the Enterprise plan.

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Is Pickcel scalable?

Yes. Pickcel is hosted on AWS with auto-scaling to handle large workloads. It uses CloudFront for content delivery and S3 for effectively unlimited storage, with AWS’s geographic reach ensuring consistent performance across locations, so you can grow your device count with ease.

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What pricing plans are available?

Pickcel offers three plans: Professional, Business, and Enterprise. See the pricing page for full details, or contact support about Enterprise.

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Which browsers does Pickcel support?

Pickcel recommends Google Chrome, and also supports Mozilla Firefox, Microsoft Edge, and Safari (macOS and iOS). Any modern browser should work just fine. Use the latest version of your browser for the best experience.

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Does Pickcel offer onsite support?

No. Support is provided remotely via email, chat, or phone, for efficient assistance without needing a physical visit.

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Does Pickcel provide regular application updates?

Yes. Pickcel is continuously improved with regular updates that deliver new features, security patches, and performance optimizations, often shaped by user feedback.

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Do you provide turnkey solutions?

Yes, Pickcel supports turnkey digital signage solutions. Contact support for details.

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Can Pickcel run on moving vehicles, like a cab or bus?

Yes. Pickcel signage works in many scenarios, including moving vehicles, as long as there’s a reliable internet connection.

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What customization options are available, and are there charges?

Pickcel offers extensive customization to fit individual client needs, including white-label digital signage software. Charges depend on the complexity of the changes, so contact the sales team for specifics. See also White Label & Customization. You’re responsible for following your country’s copyright laws, so make sure you have full written approval for any media used in your signage. Pickcel isn’t responsible for copyright infringements on your account, and will remove content reported as violating copyright law. See the Pickcel Terms and Conditions for details.

Media Players & Hardware

What hardware you need to run a Pickcel screen.

Billing & Plans

Trial, billing cycle, payments, and cancellation.

White Label & Customization

Run Pickcel under your own brand and customize the CMS.

Back to FAQs

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