Why use sub-users?
Sub-users are meant for teams that need shared access to a Pickcel account without giving everyone full administrative control. Instead of sharing a single login, the Admin can add individual users and restrict their access based on their responsibilities. For example, one user may only manage content, while another may only operate screens assigned to a specific location or department. This is controlled through roles and groups.How sub-users are controlled
Roles define what a user can do
Pickcel uses roles to define permissions. By default, Pickcel provides four roles: Admin, Manager, Editor, and Operator. The first registered user becomes the Admin and has full access. The Admin can assign one of the remaining roles to each new user.Groups define what a user can access
A Group organizes users and controls access to account data. Screens, Media, Compositions, and Schedules are filtered by group, so users in different groups cannot see each other’s Screens, Media, Compositions, or Schedules. This makes groups especially useful when managing multiple locations, departments, franchises, or client accounts under one Pickcel account.Before creating a sub-user, you must create at least one Group. Pickcel requires every sub-user to be linked to a group during creation, so user creation is not possible without a group.
Please refer to What are Roles and how do I set user Roles for a user? for more details.
Important Notes:
- Users belonging to different groups will not be able to see each other’s Screens, Media, Composition, and Schedule.
- Please refer to What is a Group and how do I add a Group? to understand the use of groups and how to add one.
- By default only one sub-user can be added. To add more sub-users, please get in touch with Pickcel Support.
Create a group first
A sub-user must belong to a group, so create one if you have not already. In the Pickcel console, open Settings, select the Groups tab, and click Add Group. Enter a Group Name and Description, then click Add Group.

Having a group is mandatory while creating a sub-user. See Groups for more detail.
Open the Users tab and click Add User
Switch to the Users tab and click the Add User button in the top-right.

Enter the user details, role, and group
In the Add User dialog, fill in the details, all in one place:
- User name, User email, and a Password for the new user
- Select role from the dropdown: Manager, Editor, or Operator
- Tick at least one Group to give the user access (user creation is not possible without a group)

What’s Next?
- Fine-tune what each role can do in User Roles
- Organize screens, media, and schedules by location or department in Groups