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The Store allows you to organize digital signage screens based on their physical business locations. A Store acts as a logical container for your screens, making it easier to manage content, apply schedules, and monitor devices at specific locations like “Airport Kiosk” or “Downtown Branch”.
Who is this for?The Store Module is designed for enterprise customers managing multiple outlets or locations with numerous screens.

Creating a New Store

1

Navigate to the Store Module

Log in to the Pickcel Console. From the left navigation menu, click on Store.
2

Click Add Store

Click the + Add Store button at the top of the page. If this is your first store, you can also click the “Create Your First Store” card.
3

Enter Store Details

The Set Up Your Store modal will appear. Fill in the required information:
FieldDescription
NameA unique identifier for the store (e.g., Nike in Phoenix Mall)
Google LocationSearch for the physical address. This auto-populates coordinates for map views
CityThe city where the store is located
State/RegionThe state or region for geographic filtering
Operating HoursToggle 24/7 or define specific start and end times
Manager NameName of the on-site point of contact
Manager PhonePhone number for the store manager
4

Configure Groups

Associate this store with specific device groups for easier bulk management.
Groups help you control access to screens, media, and schedules. Learn more in our Groups Documentation.
5

Add Custom Fields (Optional)

Depending on your account configuration, you may see custom attributes such as:
  • Category (e.g., With Ice Cream / Without Ice Cream)
  • Type (e.g., Regular / Premium / Premium+)
  • Region (e.g., East Coast / West Coast)
These custom fields allow you to segment and filter stores based on your business needs.
Custom fields are account-wide. Once created, they appear for all stores in your account.
6

Save the Store

Click Add Store to create your store. Your store is now ready for screen association.

What’s Next?

Now that your store is created, you can start adding screens to it: