How to Create a Store for Location-Based Screen Management

The Store allows you to organize digital signage screens based on their physical business locations. A Store acts as a logical container for your screens, making it easier to manage content, apply schedules, and monitor devices at specific locations.

Who is this for?The Store Module is designed for enterprise customers managing multiple outlets or locations with numerous screens.Feature AvailabilityThis feature is not available by default. If you need this feature, please reach out to contact@pickcel.com and they can make this feature available for you.

Creating a New Store

Navigate to Store and Click Add Store

Log in to the Pickcel Console. From the left navigation menu, click on Store, then click the + Add Store button at the top of the page.

Pickcel Store module showing store list, Add Store button, and store selection for location-based screen management

Enter Store Details

The Set Up Your Store modal will appear. Fill in the fields below. Those marked with * are required.

Set Up Your Store modal in Pickcel: form fields for store name, Google Location, city, state, operating hours, manager name and phone, additional notes, and groups

Property	Description
Name *	A unique identifier for the store (e.g., Nike in Phoenix Mall)
Google Location *	Search for the physical address, or use Search With Lat,Long to look up by coordinates. This auto-populates data for map views.
City *	The city where the store is located
State/Region *	The state or region for geographic filtering
Operating Hours	Toggle 24/7 for round-the-clock operation, or set a start time and end time (e.g., 10:00 AM – 11:00 PM)
Manager Name	Name of the on-site point of contact
Manager’s Phone Number	Phone number for the store manager
Additional Notes	Free-form notes about the store (e.g., floor, wing, special instructions, or custom tags). Use this to add searchable details so you can filter and find stores when your list grows large.
Groups	Associate the store with device groups for bulk management. Shows No groups associated until you add groups.

Groups help you control access to screens, media, and schedules. Learn more in Groups.

Add Custom Fields. If you need additional fields to configure your stores (e.g., category, type, region), request them and we can add them for you. Custom fields help you segment and filter stores based on your business needs, and are account-wide, once added, they appear for all stores in your account.

Save the Store

Click Add Store to create your store. Your store is now ready for screen association.

Add Store button in Pickcel to save and create the new store location for digital signage screen management

The list of stores that you added will look like this:

List of stores in Pickcel showing all added store locations with their details — List of Stores that you have added

What’s Next?

Now that your store is created, you can start adding screens to it:

Learn how to Add Screens to Your Store
Explore Screen Grouping for advanced organization

Getting Started

Guides

How to Create a Store for Location-Based Screen Management

Creating a New Store

What’s Next?

​Creating a New Store

​What’s Next?

Creating a New Store

What’s Next?