Who is this for?The Store Module is designed for enterprise customers managing multiple outlets or locations with numerous screens.Feature AvailabilityThis feature is not available by default. If you need this feature, please reach out to contact@pickcel.com and they can make this feature available for you.
Creating a New Store
Navigate to Store and Click Add Store
Log in to the Pickcel Console. From the left navigation menu, click on Store, then click the + Add Store button at the top of the page.

Enter Store Details
The Set Up Your Store modal will appear. Fill in the fields below. Those marked with * are required.

| Property | Description |
|---|---|
| Name * | A unique identifier for the store (e.g., Nike in Phoenix Mall) |
| Google Location * | Search for the physical address, or use Search With Lat,Long to look up by coordinates. This auto-populates data for map views. |
| City * | The city where the store is located |
| State/Region * | The state or region for geographic filtering |
| Operating Hours | Toggle 24/7 for round-the-clock operation, or set a start time and end time (e.g., 10:00 AM – 11:00 PM) |
| Manager Name | Name of the on-site point of contact |
| Manager’s Phone Number | Phone number for the store manager |
| Additional Notes | Free-form notes about the store (e.g., floor, wing, special instructions, or custom tags). Use this to add searchable details so you can filter and find stores when your list grows large. |
| Groups | Associate the store with device groups for bulk management. Shows No groups associated until you add groups. |
Add Custom Fields. If you need additional fields to configure your stores (e.g., category, type, region), request them and we can add them for you. Custom fields help you segment and filter stores based on your business needs.
Custom fields are account-wide. Once added, they appear for all stores in your account.

What’s Next?
Now that your store is created, you can start adding screens to it:
- Learn how to Add Screens to Your Store
- Explore Screen Grouping for advanced organization
