> ## Documentation Index > Fetch the complete documentation index at: https://docs.pickcel.com/llms.txt > Use this file to discover all available pages before exploring further. # About Pickcel and digital signage FAQs > General questions about Pickcel: what digital signage is, requirements, screen limits, scalability, pricing plans, supported browsers, support, and customization. General questions about Pickcel and digital signage. For hardware specifics, see [Media Players & Hardware](/faqs/players-and-hardware). ### What is digital signage? Digital signage uses digital screens and technologies like LCD, LED, and projection to display content such as images, videos, streaming media, and information. It has three core elements: * **Hardware**: the physical parts such as screens, media players, smart TVs, and mounts. * **Software**: the content management system (CMS) and cloud storage that manage what's on the screens. * **Content**: what's shown, including images, videos, apps, social media, websites, and more. You manage everything from anywhere using a desktop or laptop: log in to the CMS, add media, design a composition, and assign it to your screens. ### What is the Pickcel console? The [**Pickcel console**](https://console.pickcel.com) is the web app you use to publish content to your signage screens. It has several modules; four of them form the complete publishing cycle: * [**Screens**](/screen-registration/screen-registration): add and manage your displays. * [**Media**](/media/add-media): upload images, videos, and PDFs, and manage apps. * [**Compositions**](/compositions/compositions): design how your content is laid out on screen. * [**Publish**](/schedule-and-publish/publish-overview): push [schedules](/schedule-and-publish/publish-v4), [Quick Plays](/schedule-and-publish/quick-play), and [default compositions](/schedule-and-publish/default-composition), and see what's currently assigned. ### How can digital signage benefit my business? Digital signage helps businesses across many use cases. Explore Pickcel's [industry use cases](https://www.pickcel.com/industries), [client case studies](https://www.pickcel.com/case-studies), and [blog](https://www.pickcel.com/blog/) to see how organizations use it for growth. ### What are the basic requirements to run Pickcel? **For Pickcel Cloud digital signage:** A media/signage player compatible with one of the following platforms: [**Android**](/player-installation/android/play-store), [**Chrome OS**](/player-installation/chrome-os-flex), [**Amazon Fire TV Stick**](/player-installation/amazon/firestick), [**Amazon Signage Stick**](/player-installation/amazon/signage-stick), [**LG webOS**](/player-installation/lg-webos/url-method), [**Samsung Tizen**](/player-installation/samsung-tizen/sssp), or an in-built Android display. If using an Android, Chrome OS, Amazon Fire TV Stick, or Amazon Signage Stick player, you also need an external **TV with an HDMI port**. A laptop or desktop is required for scheduling. **For on-premise Pickcel:** * A server, virtual (VM) or physical, meeting these specifications: * Minimum **4-core CPU** * **16 GB RAM** (mandatory) * **1 TB storage** (mandatory) * **Ubuntu 16.04** server operating system * A media player ([Android](/player-installation/android/play-store), [Chrome OS](/player-installation/chrome-os-flex), [LG webOS](/player-installation/lg-webos/url-method), or an in-built Android display). * If using an Android or Chrome OS player, an external **TV with an HDMI port**. * A laptop or desktop for scheduling. If you have any questions about these requirements, get in touch with our [support](mailto:support@pickcel.com) or [sales team](https://www.pickcel.com/company/contact) for further clarification. ### How many screens can I connect to one Pickcel account? There's **no limit**. You can connect as many screens as you need to a single Pickcel account and manage them all from one centralized platform. This is especially useful for organizations with large screen networks across multiple locations. [Contact us](https://www.pickcel.com/company/contact) for details. ### How many displays can a single instance support? Pickcel's cloud infrastructure can accommodate an unlimited number of screens. If you need licenses for **more than 250 digital signage screens**, get in touch with us to discuss the [**Enterprise** plan](https://www.pickcel.com/pricing). ### Is Pickcel scalable? Yes. Pickcel is hosted on **AWS** with auto-scaling to handle large workloads. It uses **CloudFront** for content delivery and **S3** for effectively unlimited storage, with AWS's geographic reach ensuring consistent performance across locations, so you can grow your device count with ease. ### What pricing plans are available? Pickcel offers three plans: **Professional**, **Business**, and **Enterprise**. See the [pricing page](https://www.pickcel.com/pricing.html) for full details, or contact [support](mailto:support@pickcel.com) about Enterprise. ### Which browsers does Pickcel support? Pickcel recommends **Google Chrome**, and also supports **Mozilla Firefox**, **Microsoft Edge**, and **Safari** (macOS and iOS). Any modern browser should work just fine. Use the latest version of your browser for the best experience. ### Does Pickcel offer onsite support? No. Support is provided **remotely** via email, chat, or phone, for efficient assistance without needing a physical visit. ### Does Pickcel provide regular application updates? Yes. Pickcel is continuously improved with regular updates that deliver new features, security patches, and performance optimizations, often shaped by user feedback. ### Do you provide turnkey solutions? Yes, Pickcel supports turnkey digital signage solutions. Contact [support](mailto:support@pickcel.com) for details. ### Can Pickcel run on moving vehicles, like a cab or bus? Yes. Pickcel signage works in many scenarios, including moving vehicles, as long as there's a **reliable internet connection**. ### What customization options are available, and are there charges? Pickcel offers extensive customization to fit individual client needs, including [white-label digital signage software](https://www.pickcel.com/partners/white-label-digital-signage-software). Charges depend on the complexity of the changes, so contact the [sales team](https://www.pickcel.com/company/contact) for specifics. See also [White Label & Customization](/faqs/white-label-and-customization). ### What are the copyright restrictions? You're responsible for following your country's copyright laws, so make sure you have full written approval for any media used in your signage. Pickcel isn't responsible for copyright infringements on your account, and will remove content reported as violating copyright law. See the Pickcel [Terms and Conditions](https://www.pickcel.com/terms) for details. ## Related guides What hardware you need to run a Pickcel screen. Trial, billing cycle, payments, and cancellation. Run Pickcel under your own brand and customize the CMS. Browse all Pickcel FAQ articles.